Alex Murton
I help lifestyle brands on Shopify scale profit without depending on ads.
Hi, I'm Alex. I help premium lifestyle brands grow profit through retention and brand — not discounts and ad spend. Everything I teach, build, and write to make that happen is below.
The newsletter — Shopify for Lifestyle Brands
Every week I break down the retention and brand plays growing premium Shopify brands — without discounts or ads. Free.
Join 1,500+ lifestyle brands.
Index
What I run
Studio
Studio Almond live
Design & build studio for premium Shopify brands.
Strategy & Advisory
M-nus launching
AI-powered agent platform for growing Shopify brands.
Software
Roadmap live
The retention engine for premium Shopify brands.
Writing
What I publish
Newsletter
Shopify for Lifestyle Brands weekly
Notes on brand, retention, and profit. Read by founders.
Right now: helping a handful of lifestyle brands ditch their ad dependence, and writing the playbook every week — follow along.